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County Of Santa Clara Health System
Healthcare Access Program (HAP)

Social Media & Campaign Advertising

Challenge

Early in 2020 during the height of COVID, the Board of Supervisors approved the Healthcare Access Program (HAP). With more people losing income and jobs, and at a time when they may need critical healthcare services, HAP became another option for financial assistance. The new program reduces the amount patients owe for services and/or medicines based on their income. PRxDigital was tasked with marketing the HAP program in order to reach target audiences and increase enrollment.

Early in 2020 during the height of COVID, the Board of Supervisors approved the Healthcare Access Program (HAP). With more people losing income and jobs, and at a time when they may need critical healthcare services, HAP became another option for financial assistance. The new program reduces the amount patients owe for services and/or medicines based on their income. PRxDigital was tasked with marketing the HAP program in order to reach target audiences and increase enrollment.

Strategies & Tactics

  • PRxDigital created and developed 3 sets of social media posts and promoted these posts.
  • We partnered with iHeartmedia to reach other target audiences that Google doesn’t support, such as healthcare sites, employment sites, etc.
  • Developed and planned, from beginning to completion, the script creation, production, post-production and upload to relevant channels, along with placing video ads on Youtube.

Results

Campaign resulted in 3,000 new enrollments. The client was delighted at the results.

Examples of media coverage provided by PRxDigital: