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Stroke Awareness Foundation (SAF)

Challenge

The Stroke Awareness Foundation (SAF) is an organization dedicated to improving community awareness and preparedness of families for what can be the devastating effects of stroke. The SAF wanted to raise awareness about their services and addition of their newest board member.

Strategies & Tactics

  • PRxDigital ensured that the event was not scheduled in conflict with any other key San Jose event. 
  • We conducted research with key SAF representatives to develop news release and media alert, as well as assembled a comprehensive media database that would ensure reaching the multiple target audiences for SAF’s messages. 
  • We participated in planning, staging and staffing the event, providing media outreach and follow-up, and monitoring and reporting on media coverage.

Results

  • PRxDigital strategized and put together a key PR event announcing nonprofit leader and recovering stroke victim Chris Wilder as the newest addition to the SAF Board. Video shot at this event was picked up by Univision, NBC Bay Area, and multiple news outlets and radio stations regionally.
  • The combined force of this PR event reached a total national and local TV audience of 65,357 viewers with an estimated publicity value of $41,536, and a total online news audience of 2,897,523 with an estimated publicity value of $172,840.
  1. PRxDigital directed, wrote, produced video footage, and secured news coverage on Univision, an American Spanish-language television network, which broadcast to over 23,000 viewers at an estimated national publicity value of $30,080, further spreading SAF’s important message.
  1. PRxDigital acquired coverage for the SAF on NBC Bay Area. This coverage was broadcasted to over 17,000 viewers at an estimated national publicity value of $11,456.
  1. We highlighted the existing key members who support SAF:
    • Cindy Chavez, Santa Clara County Supervisor
    • Chuck Toeniskoetter, Chairman of Toeniskoetter Development
    • Bill Baron, Managing Partner, Brandenburg Partners
    • HG Nguyen, Co-Founder of HDR Communications
    • Christine Tomcala, CEO at Santa Clara Family Health Plan
    • Fernando Zazueta, Community Leader
Stroke Awareness Foundation