CLOS DE LA TECH

Comprehensive communication and marketing support services

Challenge

Woodside, California-based Clos de la Tech Winery has a clear, ambitious and provocative goal: to make the New World’s best Pinot Noir wine. Owned by T.J. Rodgers, founder, president, and former CEO of longtime PRxDigital client Cypress Semiconductor and his wife Valeta, the winery has several vineyards and three “caves” near La Honda, Santa Cruz, California, used for pressing, bottling, and distribution.Supporting Clos de la Tech’s visibility in pursuit of its goal, PRxDigital provided a full suite of communications and marketing services consisting of video production, social media marketing, graphic design, PR, and blogging.

Strategies & Tactics

PRx Digital developed and implemented events for the winery, including vineyard tours, tastings and vintage introductions.
We produced search-optimized videos that highlighted the innovative wine-making techniques of the founder, events and vineyard milestones.
A comprehensive social media campaign carried the vineyard’s impressive visuals and messages to targeted audiences
PRx Digital developed and maintained an engaging blog shared by social media
We developed a marketing and collateral design program for the Clos de la Tech brand.

Results

Examples of PRx Digital design, communications and marketing results for the brand:

Blog: http://closdelatech.com/blog/
YouTube Channel: http://www.youtube.com/user/ClosDeLaTech
Facebook page: https://www.facebook.com/ClosDeLaTech
Twitter Account: https://www.twitter.com/ClosDeLaTech
TJ on Bloomberg TV: http://www.youtube.com/watch?v=feobrZsTNNE