Cypress Semiconductor Corporation
(Infineon Technologies acquired Cypress Semiconductor in 2020)

While building and managing the company he founded,  CEO T.J. Rodgers was always a thought-leader who has been actively engaged in programs that extended his and his company’s resources to areas of need throughout the community. Examples include long-term commitments of time, networking, advocacy and investments into Silicon Valley’s healthcare system, its food bank and regional educational programs. Nationally, Rodgers was an early advocate of immigration reform—among other issues—and testified before Congress.

Over more than three decades, PRxDigital’s support for these initiatives included:

• Advice and strategy –  reviewing media and local trends for issues that relate to T.J.’s and the company’s interests, PRxDigital serves as an alert system to  events that could provide them with a cause to support, or an initiative to oppose, in line with corporate ethos.
• PRxDigital has authored by-lined articles, op-eds, letters to the editor, white papers on key issues, and has provided T.J. with event platforms to showcase his and the company’s initiatives.
• We have supported T.J. in testifying before congress and in developing leadership addresses to key technology and political audiences across the country.
•  PRxDigital has strategized and produced videos, events, publicity opportunities and media availabilities to leverage T.J.’s wide interests for a national audience.