Habitat for Humanity

Increase brand awareness and community engagement

Challenge

Habitat for Humanity East Bay/Silicon Valley came to PRxDigital for guidance on raising its profile in the Bay Area. While Habitat EBSV had a longstanding Bay Area presence, PRxDigital helped them develop and execute ways to expand that presence, showcase their broad range of programs, and reach out to new volunteers and donors. Our collaboration began in 2015 when Habitat EBSV asked for PRxDigital’s assistance in unveiling its new ReStore at the recently completed Environmental Innovation Center in San Jose.

Strategies & Tactics

PRxDigital created a comprehensive communications strategy that addressed social media, video production, and thought leadership.
Working with City staff and elected officials, PRxDigital orchestrated the Grand Opening celebration to highlight the ReStore’s aesthetic appeal and offerings, garnering favorable media coverage of Habitat EBSV’s local mission.

Results

PRxDigital produced a number of engaging videos for Habitat’s website and social media, including the CEO’s year-end message, a time-lapse recap of their annual Buildathon, and a mini-documentary of two board members’ cross-country bike ride to raise funds and awareness for the organization.
Since then, we’ve helped keep Habitat EBSV in the news, earning media attention for a long list of events, from groundbreaking ceremonies and home dedications to the annual Buildathon. Each event provides opportunities to highlight Habitat EBSV’s expanded emphasis on higher-density housing as well as repair programs that preserve affordable housing.
We helped Habitat EBSV direct and focus their social media skills, including editorial calendars and content development.
PRxDigital helped strengthen Habitat EBSV’s standing as an authoritative voice on affordable housing through a series of op-eds, which PRxDigital helped draft and place. In fact, one op-ed was singled out for praise by a prominent state legislator; the state Habitat government liaison also shared the piece with other affiliates across the state, asking them to write similar op-eds for their local papers.