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Momentum for Mental Health Campaign:
A Day in the Life of Recovery

Challenge

Working with Momentum for Health staff and its  CEO, David Mineta, PRxDigital created a compelling project titled A Day in the Life of Recovery to frame recovery in a positive, hopeful, and inspirational light. The Day in the Life project proved to be a brilliant way to demonstrate to our community that recovery is possible, it is happening, and the results are having a positive impact.

Mineta approached PRxDigital with the idea of telling the stories of people with mental health issues who are in recovery. From that original conversation, PRxDigital developed it to encompass:

  • an exhibit featuring mental health champions,
  • video that captures their stories,
  • traditional media coverage,
  • an event that kicked off the exhibit; and
  • social media to promote the program elements.

The exhibit was on display throughout the South Bay area through 2017.

Strategies & Tactics

  • PRxDigital put together an exhibit, working with photographers to capture the stories of mental health champions who are in recovery. 
  • PRxDigital developed a media relations plan to gain coverage on the project from key media outlets by writing and distributing a news release. Our staff created a pitch for reporters and followed up with them to gain articles in the San Jose Mercury News and Silicon Valley Business Journal.
  • Based on a content calendar, we performed social media outreach that used images from the exhibit and created content featuring the individuals who participated in the exhibit. 
  • PRxDigital created the Champions Presentation video which was featured at the event and continues to be shared by Momentum. 
  • The premiere of the exhibit was held November 15th at the Santa Clara County building.

Results

  • The premiere was well attended by the mental health champions, their friends and family, and prominent members of the community. 
  • The social media content was published to select social media channels.
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