PRxDigital’s challenge was to execute four simultaneous grand opening celebrations of four Orchard Supply Hardware stores across the Bay Area.
Strategies & Tactics
Localize the opening of each of the individual California neighborhood stores, while maintaining a consistent look and feel across all locations.
Engage public officials for participation in grand opening events, lending substance, and newsworthiness to occasion.
Coordinate media coverage, including social, to ensure consistent messaging. Focus media coverage on the flagship Midtown store.
Results
Successfully secured coverage of Midtown store and history before, during, and after the Open House Celebration, making San Jose-Midtown the most extensively covered Orchard Supply store opening ever.
NBC Bay Area used broadcast-quality video shot by PRxDigital.
Local public officials appeared at each Grand Opening Celebration, in several cases bearing proclamations from the city or state congratulating Orchard on its community involvement.
