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QFUSION LABS

Media Relations

Challenge

The founders of Qfusion Labs created the Cubit platform in order to simplify ambitious electronics projects for kids and the adults who want to help them. The founders, Jason Gouw, Marvin Gouw, Tim Mowerer, and Sean Thurston, realized that if they felt intimidated by some of the projects they want to approach, many other Makers of all ages must face knowledge-based barriers to their dreams. Furthermore, aspiring Makers who are just kids trying to pursue STEM education must have an even greater learning curve.

The founders decided to focus on creating a platform that includes plug-and-play  hardware and drag-and-drop software to help kids as young as ten years old with STEM projects. In addition, they wanted adults without engineering degrees to be able to help with such projects – a real boon for parents and elementary school teachers alike!

They also wanted to make actual STEM learning more accessible and make technology easier to understand for the parents and teachers who may feel intimidated by engineering.

The challenge was to create a brand around the startup as well as pushing the Cubit platform as a product that empowered kids as young as 10 years old to make projects like remote control cars and quad-copters without help from non-engineer adults.

Strategies & Tactics

  • PRxD helped the Qfusion founders through the complex application process to demo Cubit at the highly influential MakerCon New York City.
  • At the same time, PRxD stCaff conducted a strategic social media campaign to create buzz around Cubit and encourage media coverage.

Results

  • Qfusion Labs founders got a coveted spot demonstrating the Cubit platform at MakerCon NY 2015 during the conference’s “Evening of Innovation.” The “Evening of Innovation,” which was presented by Sprout by HP, was a product showcase that featured carefully selected startups within the emerging Maker community. The event, streamed live from https://makerfaire.com/new-york-2015, featured a 3D printing fashion show, a live DJ performance, wine tasting, and other entertainment.
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