Sprouts Chef Training

Media Relations

Challenge

Sprouts Chef Training stands out in a crowded nonprofit sector in the Bay Area, where over 28,000 organizations vie for attention. As an organization dedicated to preventing homelessness among underserved youth, Sprouts Chef Training equips them with culinary skills and experience, helping secure employment or further educational opportunities. Despite their impactful work, they struggled with gaining sufficient visibility and awareness of their mission. To address this, Sprouts Chef Training turned to PRxDigital for expert media relations support.

Strategies & Tactics

Understanding the need for targeted visibility, PRxDigital leveraged its extensive experience and connections in media relations. We crafted a comprehensive media kit and press release, encapsulating the mission and successes of Sprouts Chef Training. This kit was then distributed to a meticulously curated list of media contacts, developed and refined over nearly five decades, ensuring maximum reach and impact.

The campaign involved strategic dissemination of the media kit to key figures and outlets in the media industry. By focusing on top-tier local news channels and culinary publications, PRxDigital aimed to highlight the unique aspects of Sprouts Chef Training’s program, including their partnerships with top Bay Area restaurants and the personal mentorship from accomplished chefs.

Results

The media relations campaign achieved significant results:

Media Coverage: Featured by prominent news outlets, including KPIX and NBC Bay Area.
Estimated Audience: Reached approximately 199.9K viewers, significantly increasing the visibility of Sprouts Chef Training.
Estimated Publicity Value: Generated an estimated publicity value of $46.23, indicating the monetary worth of the media coverage obtained.