VTA

Community Engagement & Event Planning

Challenge

The construction phase for VTA’s East San Jose Bus Rapid Transit line experienced construction delays, which impacted the businesses in the important Alum Rock district. The challenge was to address and manage community concerns and and improve the VTA’s relations with business owners, and other stakeholders in the community of Alum Rock Ave.

Strategies & Tactics

Prior to and during construction, PRxDigital met frequently one-on-one and din groups with business owners and leaders of the Alum Rock Santa Clara Street Business Association.
On behalf of VTA, PRxDigital developed and executed three community-centered, engaging and informative holiday events during December 2015 in collaboration with Alum Rock business owners.
For event services and products,PRxDigital utilized local businesses for and worked closely with the Business Association to provide festive lighting of 60 trees on Alum Rock for the holiday season.
PRxDigital provided videography services at each of the holiday events.

Results

The three events drew hundreds of community members during the holiday shopping season, bringing them to the businesses of Alum Rock. This provided a much-needed boost to the community.
PRxDigital directed, wrote, and produced a 3-minute video recap of the work the VTA has done since October to reach out to promote local businesses via the holiday events and the Shop Local campaign.