Applied Materials posed a unique challenge because it had, at most, twenty-five customers, all of them giant semiconductor chip makers, such as Intel and IBM. Furthermore, Applied Material’s greatest competitive advantage was its early entry into new international markets, most notably China, as much as a decade before any indigenous chip companies arose there.
Catholic Charities East Bay is doing excellent work helping vulnerable communities in Alameda and Contra Costa counties through multiple programs. When we began working with them, they needed support to best convey their impact to donors and the local community. The nonprofit was approaching a 90-year anniversary and had decreased funding after COVID-19, despite a continuous increase in need post-pandemic.
Santa Clara County was the first county in the nation to pledge to provide healthcare coverage for the County’s estimated 71,000 children without health insurance.. This was made possible by the groundbreaking comprehensive healthcare package and aggressive outreach program known as the Children’s Health Initiative (CHI).
PRxDigital helped to build and activate a coalition of community groups, including Working Partnerships USA, People Acting in Community Together (PACT), the County of Santa Clara Health and Hospital System, The Health Trust, and the Santa Clara Family Health Plan.
Woodside, California-based Clos de la Tech Winery has a clear, ambitious and provocative goal: to make the New World’s best Pinot Noir wine. Owned by T.J. Rodgers, founder, president, and former CEO of longtime PRxDigital client Cypress Semiconductor and his wife Valeta, the winery has several vineyards and three “caves” near La Honda, Santa Cruz, California, used for pressing, bottling, and distribution.Supporting Clos de la Tech’s visibility in pursuit of its goal, PRxDigital provided a full suite of communications and marketing services consisting of video production, social media marketing, graphic design, PR, and blogging.
Coastal Kids Home Care is a pediatric home health agency in California providing high-quality, compassionate home care to children with serious or life-limiting illnesses, all at a very low cost to families and while maximizing community healthcare dollarRally San Jose nonprofits, businesses, and families in the community to take part in Touch-A-Truck San Jose, a fundraising event benefiting the nonprofit, Coastal Kids Home Care.
Early in 2020 during the height of COVID, the Board of Supervisors approved the Healthcare Access Program (HAP). With more people losing income and jobs, and at a time when they may need critical healthcare services, HAP became another option for financial assistance. The new program reduces the amount patients owe for services and/or medicines based on their income. PRxDigital was tasked with marketing the HAP program in order to reach target audiences and increase enrollment.
One of Silicon Valley’s legacy chip designers and manufacturers, Cypress Semiconductor provides products for touchscreens, USB controllers, and SRAM memories, serving markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. The company’s offerings include the flagship PSoC (programmable system-on-chip) families and derivatives, CapSense touch sensing and TrueTouch solutions for touchscreens.
De Mattei Construction has built, designed and remodeled more than 1,800 of the finest homes in the Bay Area since 1985, including seven Sunset Idea Houses. Headquartered in the Rose Garden neighborhood of San Jose, the company specializes in custom homes, residential remodels, and commercial construction in a market extending from Napa to Carmel.
The project was the opening of the largest transit-oriented development on the West Coast, Gateway at Millbrae Station stands as a beacon of modern urban planning and transportation advancement. The grand opening of this huge project was not just an unveiling of a massive structure, but also about laying the foundation for future urban development patterns and mobility in the region. Furthermore, with the unveiling of the Harriet Tubman Statue, there was also an exciting opportunity to integrate historical significance with the modern infrastructure, making the place not just a transit hub but also a cultural landmark.
Habitat for Humanity East Bay/Silicon Valley came to PRxDigital for guidance on raising its profile in the Bay Area. While Habitat EBSV had a longstanding Bay Area presence, PRxDigital helped them develop and execute ways to expand that presence, showcase their broad range of programs, and reach out to new volunteers and donors. Our collaboration began in 2015 when Habitat EBSV asked for PRxDigital’s assistance in unveiling its new ReStore at the recently completed Environmental Innovation Center in San Jose.
“In Concert with Hope” was a concert to raise funds for Hope Services, a nonprofit organization dedicated to assisting people with developmental disabilities through a variety of programs. The organization also serves those who have mental health conditions. Hope Services assists approximately 3,700 people and their families in nine Bay Area Counties, providing a broad spectrum of services.
Hunger at Home’s capacity to raise funds and generate community support was limited, and when the COVID-19 pandemic hit, Hunger at Home expanded their program model to directly distribute food to individuals and families affected by the crisis. Within weeks, thousands of community members were lining up several times a week to receive food, many for the first time.
Working with Momentum for Health staff and its CEO, David Mineta, PRxDigital created a compelling project titled A Day in the Life of Recovery to frame recovery in a positive, hopeful, and inspirational light. The Day in the Life project proved to be a brilliant way to demonstrate to our community that recovery is possible, it is happening, and the results are having a positive impact.
PRxDigital’s challenge was to execute four simultaneous grand opening celebrations of four Orchard Supply Hardware stores across the Bay Area.
The founders of Qfusion Labs created the Cubit platform in order to simplify ambitious electronics projects for kids and the adults who want to help them. The founders, Jason Gouw, Marvin Gouw, Tim Mowerer, and Sean Thurston, realized that if they felt intimidated by some of the projects they want to approach, many other Makers of all ages must face knowledge-based barriers to their dreams. Furthermore, aspiring Makers who are just kids trying to pursue STEM education must have an even greater learning curve.
In planning stages since the 1950s, Route 85 was the first highway to be built in Silicon Valley in 30 years, stitching together San Jose, Los Gatos, Saratoga, Campbell, Cupertino, Sunnyvale and Mountain View. The seven-year construction process that completed the freeway was significantly disruptive to surrounding communities — residents were relocated, neighborhoods were bisected, and a 30-mile swath of the county was affected daily by the dust, noise, and displacement associated with construction.
The Santa Clara County Dental Foundation is a nonprofit organization dedicated to promoting improved oral health for Santa Clara County residents by providing resources and funding for programs operated by volunteer dentists from the Santa Clara County Dental Society to provide care to underserved areas of the community. The SCCDF wanted media coverage around their signature annual event, Silicon Valley Healthy Smiles, to raise awareness about the importance of oral healthcare and target populations that often face barriers in accessing that care.
Sprouts Chef Training stands out in a crowded nonprofit sector in the Bay Area, where over 28,000 organizations vie for attention. As an organization dedicated to preventing homelessness among underserved youth, Sprouts Chef Training equips them with culinary skills and experience, helping secure employment or further educational opportunities. Despite their impactful work, they struggled with gaining sufficient visibility and awareness of their mission. To address this, Sprouts Chef Training turned to PRxDigital for expert media relations support.
Due to the COVID-19 pandemic, many St. Francis Center (SFC) clients – who work in the service industry – had been laid off or furloughed and were unable to pay rent. SFC Director Sister Christina Heltsley had been waging a battle since March 2020 to raise emergency funds to cover the shortfall. Finally, Heltsley reached out to PRxDigital to help publicize the shortfall and how it was impacting the Center’s programs and clients. In the words of Sister Christine: “This time, the assistor needed some assistance!”
Stockton Metropolitan Airport was in need of a rebrand. The airport, after a period of decline, was under new leadership committed to increasing the number of passengers arriving at and departing from the airport, and to attracting new airline carriers to the airport. The challenge was to create a dynamic, engaging presence online to tell the story of this new airport to existing and potential passengers and to air carrier decision-makers.
The Stroke Awareness Foundation (SAF) is an organization dedicated to improving community awareness and preparedness of families for what can be the devastating effects of stroke. The SAF wanted to raise awareness about their services and addition of their newest board member.
Our client, The Core Companies, was one of five developers being considered for a six-acre parcel earmarked by the City of Santa Clara for development. The Core Companies had designed an innovative concept that combined senior and affordable housing with an “agrihood” concept. This provided a 1.6-acre farm lot where residents can grow their own produce – a first-of-its-kind development concept. This proposal was a stark departure from typical development concepts, and had no track record or supporters ready to support the concept.
PRx, as it was then known, was engaged by the County of Santa Clara to support its health services mission to residents of the County through Valley Medical Center (VMC), the area’s public hospital. The hospital, like most public health care institutions in the 1980s, was seriously underfunded, and PRx’s founder and CEO saw the need for a non-profit foundation that could provide not only funds for medical service expansion, but budget for effective marketing of VMC’s excellent medical care. This was one of the first nonprofits in the US that served a public hospital.
Valley Water is responsible, in part, for securing, managing and delivering safe and reliable water supply to the region. The prospect for utilizing advanced purified water as a new, reliable, locally controlled water source that can augment drinking water supplies is exciting for a region that suffers frequent drought.
The construction phase for VTA’s East San Jose Bus Rapid Transit line experienced construction delays, which impacted the businesses in the important Alum Rock district. The challenge was to address and manage community concerns and and improve the VTA’s relations with business owners, and other stakeholders in the community of Alum Rock Ave.